to perform a customer segmentation analysis
Financial and business terms. 2012.
Customer Demand Planning — (CDP) is a business planning process, that enables sales teams (and customers) to develop demand forecasts as input to service planning processes, production, inventory planning and revenue planning.[1] Contents 1 Definition of CDP 1.1… … Wikipedia
Customer Data Integration — (CDI) is the combination of the technology, processes and services needed to create and maintain an accurate, timely, complete and comprehensive representation of a customer across multiple channels, business lines, and enterprises typically… … Wikipedia
Customer analytics — is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship … Wikipedia
Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… … Wikipedia
Customer Cost — refers not only to the price of a product, but also encompasses the purchase costs as well as use costs and post use costs. Purchase costs mainly consist of the cost of searching for a product, gathering information about it and obtaining it. The … Wikipedia
Customer satisfaction research — is that area of marketing research which focuses on customers perceptions with their shopping or purchase experience. Many firms are interested in understanding what their customers thought about their shopping or purchase experience, because… … Wikipedia
Customer data integration — For other meanings, see CDI (disambiguation). In data processing, customer data integration (CDI) combines the technology, processes and services needed to set up and maintain an accurate, timely, complete and comprehensive representation of a… … Wikipedia
Customer value proposition — Marketing Key concepts Product marketing · Pricing … Wikipedia
segmentation — segment seg‧ment 2 [segˈment] verb [transitive] MARKETING to divide a large group of people into smaller groups of people of a similar age or with similar incomes, interests etc, so that products that are most suitable for each group can be sold… … Financial and business terms
Customer advocacy — Marketing Key concepts Product marketing · Pricing … Wikipedia
